It started
with a brand
of his own
In December 2023 Andrey launched his own clothing line, RUBLO, now AR Born, and the proceeds from its first collection, Play for the Kids, funded the foundation's launch in 2024. Today a lot of the funding still comes from Andrey and from private donors. The rest we raise through:
Raffles
Once-in-a-lifetime experiences at tournaments — meeting Andrey, watching him play, a signed racket and more. Announced on our social channels.
Auctions
Auctions at Boodles and private dinners, where tennis fans bid on memorabilia and experiences money can't usually buy.
Partnerships
Brands who share our commitment to children's healthcare and want to put it to work behind the mission.
The collection
Selected pieces at AR Born still fund the foundation directly — the limited-edition tees and bottles from Play for the Kids.
Shop the collection →
































